A visual journey from Paris to Shanghai
For Lancôme's 6.18 Shopping Festival campaign, Velvet agency approached us to bring their concept to life through stunning 3D visuals and animations.
We designed a series of 3D scenes illustrating a journey from the soft morning light of Paris to the warm sunset in Shanghai.
Key Visuals
We produced 20 Key Visuals, delivered as versatile 3D backgrounds in multiple formats to adapt seamlessly to the campaign's wide range of uses.
By creating 3D replicas of Lancôme's iconic products, we ensured perfect angles and framing for each KV. This approach enabled seamless integration between the photographed products and the custom-designed backgrounds, aligning perfectly with the creative vision.
3D Animation Loops
For this campaign, we produced a series of seamless 3D animated loops, bringing life and depth to the visuals. These animations added a dynamic touch to the floating ribbons, showcasing the studio's expertise in combining motion and design to elevate the campaign's appeal.
Visual Research and Explorations
During the pitching phase of the project, we worked with Velvet to bring their ideas to life by exploring various visual concepts through advanced 3D mockups.
While these images were not final production quality, they were detailed enough to help the client envision the potential aesthetic of the campaign. Below are some of the concepts we explored.
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