Idole Gifting Box
3D product animations

Idole Gifting Box

Director
:
We worked with Seiya to create 3D animations for the reveal of the limited edition Idole gifting box for Lancôme.
Luxury
July 2023

Journey Through Reflections

In this short animation, we follow the journey of a metal ball as it navigates through a dream-like landscape inspired by Idole. As the ball progresses on the reflective surface, it generates fluid waves with each impact. These interactions dynamically unveil keywords associated with the gifting box, leading up to the grand reveal of the gift box itself.

Inside the Idole Gift Box

In this second animation, we return to the familiar dream-like setting as the metal ball continues its journey. This time, it guides us through the Idole Gift Box, methodically unveiling its distinct design and the products contained within. The ball transitions smoothly between different parts of the box, revealing each component with clarity and precision.

What we've done on this project
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3D Modeling

We create custom 3D modeling for each project. From scratch or based on provided files,we can create any object.

Cinema 4D
Cinema 4D
3D Animations

We can animate anything in 3D to give life to our projects : objects, cameras, characters, particles, lights, etc..

Cinema 4D
Cinema 4D
Shading

We created tailor-made textures and materials, using the latest Physically Based Rendering shaders techniques.

Arnold Renderer
Arnold Renderer
Compositing

We used a 32bpc nodal compositing workflow, with the latest industry standards : OCIO, ACES & Cryptomatte

Nuke
Nuke
Credits

Client: Lancôme
Agency: Seiya
Studio: Point Flottant

Seiya

Seiya Studio was responsible of the Art Direction & Storyboard

Point Flottant Studio

3D Animations : Erwan Stephan, Mattias Peresini
3D Modeling : Morgane Costantini, Benjamin Harfenist, Erwan Stephan
Shading / Lighting / Compositing : Mattias Peresini

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Lancôme
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