Luna Rossa VR Experience

We worked with Panerai to create a 3D VR experience for the release of their new Luna Rossa watch collection, in partnership with Prada.
Virtual Reality
February 2020

Images from the VR experience

What we've done on this project

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Art Direction

Working closely with the client's Creative Director, we were in charge of defining the look and design of the film.

Point Flottant
Point Flottant

Direction

Our in-house Creative Director was in charge of directing the film, and define the rhythm of the project.

Point Flottant
Point Flottant

Storyboard

We created a storyboard to validate our vision for the different shots, giving our client a clear overview of the film.

Photoshop
Photoshop

3D Modeling

For complex objects, ZBrush give us all the power and creative freedom we need to sculpt highly defined 3D models.

ZBrush
ZBrush

3D Simulations

Houdini allowed us to create complex particles and fluid simulations, using a node based procedural workflow.

Houdini
Houdini

Shading

We created tailor-made textures and materials, using the latest Physically Based Rendering shaders techniques.

Arnold Renderer
Arnold Renderer

Rendering

We rendered this project with our own EC2 instances on AWS, scaling to thousand of servers to deliver in time.

Amazon Web Services
Amazon Web Services

Compositing

Using 32bpc multi-layer OpenEXR workflow, After Effects allowed us to composite our 3D passes and add creative effects.

After Effects
After Effects

Credits

Client : Panerai
Studio : Point Flottant
Music & Sound design : Obny

Panerai

Creative Direction : Alvaro Maggini
Production : Frederico Mazzuccato

Point Flottant Studio

Creative Direction : Mattias Peresini
Storyboard : Mattias Peresini
3D Animations : Mattias Peresini, Rémi Loger
3D Modeling : Jerome Levilly, Rémi Loger
FXs : Vincent Audineau
Shading : Mattias Peresini, Rémi Loger, Jérome Levilly
Lighting, Rendering, Compositing : Mattias Peresini

Collaborators
3D Modeling: Pompidou

More projects we made for

Panerai

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