Biotherm - Chinese New Year 2025 - Campaign visuals and animations

Chinese New Year Campaign: 3D Visuals and Animations

Partnering with the agency PRTL Paris, we developed CGI assets for Biotherm Homme’s 2025 CNY campaign. The agency provided a strong creative direction for the year of the Snake, coming up with the Reveal Your Inner Champion tagline.

Point Flottant crafted multiple key visuals and 3D films while closely collaborating on the artistic direction of the digital environments.

One of the full CGI Key Visual developed for the CNY campaign

Digital Stadium and Pattern Design

Leveraging Biotherm’s iconic wave, we designed a seamless metallic pattern that played a central role in the campaign’s digital assets. This dynamic, shifting pattern formed the stadium’s roof, creating a visual representation of the snake’s skin in a modern, brand-aligned aesthetic.

Additionally, we designed a contemporary podium to highlight the products, featuring a sleek metallic finish complemented by vivid neon lighting, reinforcing the campaign’s futuristic and bold visual identity.

Example of the pattern used in the stadium design as well as on the gift box

Film and Capsules

Once the environments were validated for the visuals, we worked on several animated assets based on PRTL’s storyboards. We created various 3D animations featuring the products in the digital stadium, enhancing the festive atmosphere with dynamic light beams and fireworks animations.

20s Hero Film

Capsule 01

Capsule 02

Unboxing

Gift Box Design

We were tasked with designing the gift box for this campaign, and we ended up leveraging the pattern developed for the stadium in a more graphic way, featuring a dynamic transition between the colors of the brand.

Key Visuals

Below are some of the visuals that we developed for the campaign. We delivered the files in high resolution, from 10K for digital use to 16K at 300dpi for print.

All the elements were separated in layers, so the client had flexibility to rearrange the product combinations. All our visuals had extra margin in every direction, allowing us to provide cropped versions in all the different aspect ratios needed by the client.