Double Eleven 2023
Campaign visuals and animations

Double Eleven 2023

We partnered with Velvet to create 3D animations & visuals for Lancôme's 2023 Double Eleven campaign.
November 2023

Designing a minimalist and modern campaign

Velvet agency approached us to help them create visuals and animations for the 2023 Double Eleven campaign of Lancôme.

In close collaboration with the agency's creative director, we developed a range of 3D scenes, exploring various interpretations of Lancome's iconic Ô. This process involved experimenting with polished materials and light effects to create distinct visual experiences.

Key Visuals

Our main task on this project was to provide 3D backgrounds for a dozens of Key Visuals that Velvet had to deliver. We created 3D replicas of the iconic Lancôme products, to find the perfect angles and framing for each KV.
This allowed Velvet to achieve the best integration possible between the shooted products and the background we designed, as the photograph had a very precise indication on how the products should be placed.

KV Mockup with 3D products used as main reference for the photo shoot.

3D Animation Loops

In addition to the still visuals, Point Flottant's creation of various 3D animated loops adds a dynamic layer to the campaign, offering viewers an immersive and engaging experience. These animations highlight the studio's capability to blend motion and artistry, further enhancing the campaign's impact.

D11 - LEDs

D11 - Planets

D11 - Deconstruct

D11 - Robots

What we've done on this project
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Art Direction

Working closely with the client's Creative Director, we were in charge of defining the look and design of the film.

Point Flottant
Point Flottant

Our in-house Creative Director was in charge of directing the film, and define the rhythm of the project.

Point Flottant
Point Flottant
3D Modeling

We create custom 3D modeling for each project. From scratch or based on provided files,we can create any object.

Cinema 4D
Cinema 4D

We created tailor-made textures and materials, using the latest Physically Based Rendering shaders techniques.

Arnold Renderer
Arnold Renderer
3D Animations

We can animate anything in 3D to give life to our projects : objects, cameras, characters, particles, lights, etc..

Cinema 4D
Cinema 4D

We used a 32bpc nodal compositing workflow, with the latest industry standards : OCIO, ACES & Cryptomatte


We rendered this project with our own EC2 instances on AWS, scaling to hundreds of servers to deliver in time.

Amazon Web Services
Amazon Web Services

We delivered all the files necessary for the exploitation, in the various ratios and codecs needed by the client.

Point Flottant
Point Flottant

Client : Lancôme
Agency : Velvet
Studio : Point Flottant


Creative Direction : Jean-Denis du Sorbier
Production : Alexandra Guichard

Point Flottant Studio

Direction & Art Direction: Mattias Peresini
3D Animations: Mattias Peresini
3D Modeling: Mattias Peresini, Samuel Fiser, Benjamin Harfenist
Rigging: Samuel Fiser
Shading / Lighting / Compositing: Mattias Peresini

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If you need awesome 3D animations and Motion Design, we can help you.