Black Friday 2023
3D product animations

Black Friday 2023

We partnered with Velvet to create 3D animations & visuals for Lancôme's 2023 Black Friday campaign.
November 2023

A fusion of technology and elegance

After a successful collaboration with our client Velvet on the Lancôme D11 project, we extended our partnership to the Black Friday campaign.
Building on the modern and technological universe we developed for D11, we took it a step further to create a magical factory, incorporating the Lancôme x Louvre partnership.

The result is an engaging visual journey where sleek modern design meets charming robots and adorable drones, all alongside iconic Lancôme products, delivering an elegant and innovative experience.

Key Visuals

We supplied Velvet with over 20 distinct Key Visuals, each rendered in stunning 8K resolution.

For each visual, we provided variations with and without the products. The product-inclusive versions served as high-fidelity guides for Velvet, who were responsible for photographing the products from identical angles to our mockups. This approach ensured a seamless integration of the photographed products into the 3D background, achieving a perfect match in perspective.

What we've done on this project
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Art Direction

Working closely with the client's Creative Director, we were in charge of defining the look and design of the film.

Point Flottant
Point Flottant

Our in-house Creative Director was in charge of directing the film, and define the rhythm of the project.

Point Flottant
Point Flottant
3D Modeling

We create custom 3D modeling for each project. From scratch or based on provided files,we can create any object.

Cinema 4D
Cinema 4D
3D Animations

We can animate anything in 3D to give life to our projects : objects, cameras, characters, particles, lights, etc..

Cinema 4D
Cinema 4D

We created tailor-made textures and materials, using the latest Physically Based Rendering shaders techniques.

Arnold Renderer
Arnold Renderer

We rendered this project with our own EC2 instances on AWS, scaling to hundreds of servers to deliver in time.

Amazon Web Services
Amazon Web Services

We used a 32bpc nodal compositing workflow, with the latest industry standards : OCIO, ACES & Cryptomatte


We delivered all the files necessary for the exploitation, in the various ratios and codecs needed by the client.

Point Flottant
Point Flottant

Client : Lancôme
Agency : Velvet
Studio : Point Flottant


Creative Direction : Jean-Denis du Sorbier
Production : Alexandra Guichard

Point Flottant Studio

Direction & Art Direction: Mattias Peresini
3D Animations: Mattias Peresini, Samuel Fiser
3D Modeling: Mattias Peresini, Benjamin Harfenist, Samuel Fiser, Erwan Stephan
Rigging: Samuel Fiser
Shading : Mattias Peresini, Erwan Stephan, Samuel Fiser
Lighting / Compositing : Mattias Peresini

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If you need awesome 3D animations and Motion Design, we can help you.