Dakar Experience
3D Car Simulation

Dakar Experience

We helped our friends at Blank to create an experience for their client Redbull, related to the Dakar competition. We made a full 3D animation, with a tailor made environnement based on the client needs.
Automotive
December 2016

Full 3D Environnement

Tailor made 3D environnement

One of the most challenging part of this project was the creation of a full 3D environnement, tailor made to match our specific needs.
We had to create a 2km road, passing through various landscape : forest, mountain, canyon and desert.
The goal was to merge in a single experience the key landscapes encountered during the Dakar competition.

Lighting Tests

Playing with the 3D car simulation

We simulated the animation of the car, based on a real-world scale. The speed and trajectory are calculated according to the weight of the car, the suspensions, the torque of the motor, the shape of the terrain, and many more parameters.

The video in situation

The video was used inside an interactive quizz on the Redbull website.
Questions were asked at various key moments, and the player had to choose quickly, as a co-driver.

What we've done on this project

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Art Direction

Working closely with the client's Creative Director, we were in charge of defining the look and design of the film.

Point Flottant
Point Flottant

Direction

Our in-house Creative Director was in charge of directing the film, and define the rhythm of the project.

Point Flottant
Point Flottant

3D Modeling

We create custom 3D modeling for each project. From scratch or based on provided files,we can create any object.

Cinema 4D
Cinema 4D

3D Animations

We can animate anything in 3D to give life to our projects : objects, cameras, characters, particles, lights, etc..

Cinema 4D
Cinema 4D

Shading

We created tailor-made textures and materials, using the latest Physically Based Rendering shaders techniques.

Arnold Renderer
Arnold Renderer

Rendering

We rendered this project on the fastest render farm, using hundred of servers to deliver in time.

Ranch Computing
Ranch Computing

Compositing

Using 32bpc multi-layer OpenEXR workflow, After Effects allowed us to composite our 3D passes and add creative effects.

After Effects
After Effects

Delivery

We delivered all the files necessary for the exploitation, in the various ratios and codecs needed by the client.

Point Flottant
Point Flottant

Credits

Client : Redbull

Agency : Blank

Studio : Point Flottant

Blank

Concept : Alexis Czornomaz
Project Management : Alexandre Veinand

Point Flottant Studio

Direction & Creative Direction : Mattias Peresini
3D Environnement artist : Jerome Levilly
3D Modeling : Thomas Charier, Jerome Levilly, Fcome
Shading / Texturing : Thomas Charier, Jerome Levilly
3D Animation / Lighting / Rendering : Mattias Peresini
FXs & Compositing : Fcome

More projects we made for

Redbull

All works for this client
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