Christmas 2024
3D Factory

Christmas 2024

Director
:
Studio
:
Point Flottant
3D animation and visuals for Balmain's Christmas perfume campaign, in collaboration with Eiger.
Luxury
December 2024

Overview

Point Flottant collaborated with the creative agency Eiger to produce a captivating 3D animation and suite of visuals for Balmain’s Christmas 2024 perfume campaign. Designed to reflect the elegance of the Balmain brand while embracing the enchantment of the holiday season, the campaign was crafted for both print and digital use across luxury marketing platforms.

Concept & Storytelling

The animation immerses viewers in a whimsical Parisian winter wonderland. It begins with a sweeping aerial shot of the Eiffel Tower beneath a snowy turquoise sky, then transitions to a classic Balmain storefront. Inside, a magical 3D perfume factory is revealed, where the new "Carbone" fragrance is assembled by graceful robotic arms. The narrative culminates with the perfume being boxed and placed into a Balmain handbag, blending fantasy, luxury, and meticulous detail into a compelling visual journey.

3D Production

Our team handled the entire 3D pipeline. From modeling and texturing to lighting, animation, and rendering. Every aspect was designed to support the brand’s refined identity while introducing a playful holiday twist. Rendered with high fidelity, the animation captures the richness of materials and the elegance of the perfume’s presentation.

Key Visuals

From the film’s factory environment, we extracted and designed several high-resolution Key Visuals for use in the broader campaign. Rendered in 18K resolution and delivered in both RGB and CMYK formats, these visuals supported print and digital placements.

A close-up examination reveals the premium materials and precise craftsmanship behind each 3D element.

Look Development

We explored various art direction concepts during the pre-production phase. Early proposals featured towering crystal pillars, each tinted with colors from the Balmain fragrance line, envisioned as sources from which the perfume would be extracted. These exploratory designs helped shape the final look of the 3D environment.

Perspective and design explorations for the mechanisms

Product Visualization

To validate colorways and materials for the full Balmain perfume bottle family, we created automated turntable renders of each product. This enabled the client to review every angle in detail and finalize the product presentation efficiently.

What we've done on this project
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3D Modeling

We create custom 3D modeling for each project. From scratch or based on provided files,we can create any object.

Cinema 4D
Cinema 4D
3D Animations

We can animate anything in 3D to give life to our projects : objects, cameras, characters, particles, lights, etc..

Cinema 4D
Cinema 4D
Shading

We created tailor-made textures and materials, using the latest Physically Based Rendering shaders techniques.

Arnold Renderer
Arnold Renderer
Compositing

We used a 32bpc nodal compositing workflow, with the latest industry standards : OCIO, ACES & Cryptomatte

Nuke
Nuke
Credits

Client: Balmain
Agency: Eiger
Studio: Point Flottant

Eiger

Conception & Creative Direction: Lynda Choi
Production: Emmanuel Tanner

Point Flottant

3D Animations: Mattias Peresini, Samuel Fiser
3D Rigs: Samuel Fiser
3D Modeling: Benjamin Harfernist, Samuel Fiser, Erwan Stephan, Mattias Peresini
3D Shading: Mattias Peresini, Samuel Fiser, Erwan Stephan
Lighting & Compositing: Mattias Peresini

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Balmain
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