Overview
Point Flottant collaborated with the creative agency Eiger to produce a captivating 3D animation and suite of visuals for Balmain’s Christmas 2024 perfume campaign. Designed to reflect the elegance of the Balmain brand while embracing the enchantment of the holiday season, the campaign was crafted for both print and digital use across luxury marketing platforms.
Concept & Storytelling
The animation immerses viewers in a whimsical Parisian winter wonderland. It begins with a sweeping aerial shot of the Eiffel Tower beneath a snowy turquoise sky, then transitions to a classic Balmain storefront. Inside, a magical 3D perfume factory is revealed, where the new "Carbone" fragrance is assembled by graceful robotic arms. The narrative culminates with the perfume being boxed and placed into a Balmain handbag, blending fantasy, luxury, and meticulous detail into a compelling visual journey.
3D Production
Our team handled the entire 3D pipeline. From modeling and texturing to lighting, animation, and rendering. Every aspect was designed to support the brand’s refined identity while introducing a playful holiday twist. Rendered with high fidelity, the animation captures the richness of materials and the elegance of the perfume’s presentation.
Key Visuals
From the film’s factory environment, we extracted and designed several high-resolution Key Visuals for use in the broader campaign. Rendered in 18K resolution and delivered in both RGB and CMYK formats, these visuals supported print and digital placements.
Look Development
We explored various art direction concepts during the pre-production phase. Early proposals featured towering crystal pillars, each tinted with colors from the Balmain fragrance line, envisioned as sources from which the perfume would be extracted. These exploratory designs helped shape the final look of the 3D environment.
Product Visualization
To validate colorways and materials for the full Balmain perfume bottle family, we created automated turntable renders of each product. This enabled the client to review every angle in detail and finalize the product presentation efficiently.
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