Rosé 2020
3D Motion Design

Rosé 2020

Director
:
Working closely with Moët Hennessy Creative Studio for their brand Dom Perignon, we helped them to create 6 short 3D animations for the launch of their new Rosé champagne bottle.
Motion Design
July 2020

Summer vibes and iridescence

We helped Dom Pérignon to create various 3D animations and visuals for the launch of their Rosé 2020 summer campaign. Based on their provided color and brand guidelines, we created a vibrant look with saturated colors evoquing the summer and their collection. 

We created a tailor-made animated iridescent shader for the 3D champagne bottle and the simulated liquids. 

Research and visual development

Below are various experimentations we made at the beginning of the project, working with the Creative and Art Directors at Moët Henessy to refine and adjust until the final design. 

3D Liquid Lookdev Experiments

We played with Cinema 4D and Realflow to create cool 3D liquid simulations for the project. Below are some experiments we made while researching the look and feel of our liquid splashs and simulations around the bottle.

Abstract 3D liquid simulation flowing around a champagne bottle
Colorful experiment of abstract 3D fluid simulation flowing around a champagne bottle
3D fluid simulation for an audio reactive animation for Dom Perignon
Abstract 3D liquid simulation flowing around a champagne bottle
Abstract 3D liquid simulation flowing around a champagne bottle
Abstract 3D liquid simulation flowing around a champagne bottle

Refractive shader experimentations

A little screen recording of our process while playing with the various procedural possibilities of our colorful refractive shader in Arnold.

3D Bottle design Lookdev Explorations

We created a procedural shader with Arnold render in Cinema 4D for the champagne bottle. Using various noise combinations, we're able to create various abstract and organic bottle design, with an almost infinite iteration possibilities. The nicest part about our setup is that we could easily create animated version of the shader, giving life to the bottle.

What we've done on this project
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3D Modeling

For complex objects, ZBrush give us all the power and creative freedom we need to sculpt highly defined 3D models.

ZBrush
ZBrush
3D Animations

We can animate anything in 3D to give life to our projects : objects, cameras, characters, particles, lights, etc..

Cinema 4D
Cinema 4D
3D Simulations

We used a combination of Realflow and X-Particles to create various fluids and particles simulations.

X-Particles
X-Particles
Realflow
Realflow
Shading

We created tailor-made textures and materials, using the latest Physically Based Rendering shaders techniques.

Arnold Renderer
Arnold Renderer
Rendering

We rendered this project on the fastest render farm, using hundred of servers to deliver in time.

Ranch Computing
Ranch Computing
Compositing

We used a 32bpc nodal compositing workflow, with the latest industry standards : OCIO, ACES & Cryptomatte

Nuke
Nuke
Production

Our producer was in charge of managing the project, passing client feedbacks to our creative team.

Point Flottant
Point Flottant
Delivery

We delivered all the files necessary for the exploitation, in the various ratios and codecs needed by the client.

Point Flottant
Point Flottant
Credits

Client : Dom Perignon
Design & Animation Studio : Point Flottant

Dom Pérignon

Creative Direction: Alex Leblanc
Art Direction / Storyboard : Raphaël Arqueros
Production : Kaleo Romualdo

Point Flottant Studio

Direction : Mattias Peresini
3D Animations : Mattias Peresini, Rémi Loger
Shading / Lighting : Mattias Peresini

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Dom Pérignon
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