Mother and Father's Days 2023
3D product animations

Mother and Father's Days

Director
:
We partnered with Seiya to animate Prada's perfumes as robots for the Mother's and Father's Day 2023 campaigns.
Luxury
May 2023

Mother's Day 2023

For the Prada Mother's Day 2023 campaign, our friends at Seiya proposed a unique idea: transforming Prada's iconic perfumes into charming robots.

They entrusted us at Point Flottant to animate these perfume-turned-robots in a series of 3D films. The storyline featured the robots assembling and embarking on a journey through a minimalist landscape, eventually reaching a gift box - a subtle nod to the art of gifting on Mother's and Father's Day.

Father's Day 2023

The Father's Day animation followed suit, mirroring the concept from the Mother's Day campaign but injecting a masculine touch. The starring product was swapped from Prada Paradoxe to Luna Rossa, with a color scheme adjustment to align better with men's product aesthetics.

Variations and adaptations

We reused and adapted the animations created for the Mother's Day campaign for the Father's Day version. This required careful adjustment of the animations featuring Paradoxe to fit seamlessly with Luna Rossa.

Product swap

While the key products were consistently Paradoxe for Mother's Day and Luna Rossa for Father's Day, various secondary products were featured depending on the version of the film. We created four distinct versions of the animation, each with different products and color schemes.

Deliverables

A considerable challenge of this project lay in the quantity of deliverables. We produced and delivered nine versions of the animation, each varying in duration, product combinations and format ratios. Ultimately, this project resulted in 36 films, a testament to our dedication to capturing the spirit of gifting at Prada.

What we've done on this project
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Direction

Our in-house Creative Director was in charge of directing the film, and define the rhythm of the project.

Point Flottant
Point Flottant
3D Modeling

We create custom 3D modeling for each project. From scratch or based on provided files,we can create any object.

Cinema 4D
Cinema 4D
3D Animations

We can animate anything in 3D to give life to our projects : objects, cameras, characters, particles, lights, etc..

Cinema 4D
Cinema 4D
Shading

We created tailor-made textures and materials, using the latest Physically Based Rendering shaders techniques.

Arnold Renderer
Arnold Renderer
Rendering

We rendered this project with our own EC2 instances on AWS, scaling to hundreds of servers to deliver in time.

Amazon Web Services
Amazon Web Services
Editing

We were in charge of the editing on this project, setting the rhythm of the film based on the director vision.

Premiere Pro
Premiere Pro
Compositing

We used a 32bpc nodal compositing workflow, with the latest industry standards : OCIO, ACES & Cryptomatte

Nuke
Nuke
Delivery

We delivered all the files necessary for the exploitation, in the various ratios and codecs needed by the client.

Point Flottant
Point Flottant
Credits

Client : Prada
Agency : Seiya
Studio : Point Flottant

Seiya

Creative Direction : Victor Fromond
Production : Celine Benhamou, Stephanie Turan

Point Flottant Studio

3D Animations : Rémi Loger, Mattias Peresini, Samuel Fiser
3D Modeling : Morgane Costantini, Mattias Peresini
Shading / Lighting / Compositing : Mattias Peresini, Rémi Loger

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Prada
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