Game of Love
Valentine's Day 2023

Game of Love

Director
:
We partnered with Seiya to craft premium 3D animations for Prada's Valentine's Day campaign.
Luxury
February 2023

We had the pleasure of working with Seiya agency once again for their client Prada. Our task was to create 3D animations of a concept they developed for Valentine's Day, which was based on a labyrinth shaped like a heart.

The Labyrinth and Prada Products

In the films, we follow a metal ball as it moves inside the heart-shaped labyrinth, encountering iconic Prada products along the way, including Luna Rossa, Paradoxe, Iris, and Candy. When the ball hits the products, a beautiful colored light is created around them, highlighting the product's main color.

To move the ball, the labyrinth pivots on different axes, and the ball moves according to where the labyrinth is tilting. This was inspired by real-life games that work in a similar way.

We revealed the heart-shaped labyrinth in the final top-shot of the film, making the connection with Valentine's Day.

The Technical Details

To create a photorealistic look for the products, we used Arnold Render in Cinema 4D, which allowed us to render out beautiful high-quality 3D visuals. We then did the compositing and color effects in Nuke, which allowed us to perfect the final visuals to match the client expectations.

Customized Animations and Ratios

We had to create different versions of the animation, with different product combinations at the end of the film, and in multiple ratios (16/9, 9/16, 1/1, and 4/5). We created custom cameras and renders for the different ratios, to ensure that the shots looked good in all versions.

What we've done on this project
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Direction

Our in-house Creative Director was in charge of directing the film, and define the rhythm of the project.

Point Flottant
Point Flottant
3D Modeling

We create custom 3D modeling for each project. From scratch or based on provided files,we can create any object.

Cinema 4D
Cinema 4D
3D Animations

We can animate anything in 3D to give life to our projects : objects, cameras, characters, particles, lights, etc..

Cinema 4D
Cinema 4D
Shading

We created tailor-made textures and materials, using the latest Physically Based Rendering shaders techniques.

Arnold Renderer
Arnold Renderer
Rendering

We rendered this project with our own EC2 instances on AWS, scaling to hundreds of servers to deliver in time.

Amazon Web Services
Amazon Web Services
Editing

We were in charge of the editing on this project, setting the rhythm of the film based on the director vision.

Premiere Pro
Premiere Pro
Compositing

We used a 32bpc nodal compositing workflow, with the latest industry standards : OCIO, ACES & Cryptomatte

Nuke
Nuke
Delivery

We delivered all the files necessary for the exploitation, in the various ratios and codecs needed by the client.

Point Flottant
Point Flottant
Credits

Client : Prada
Agency : Seiya
Studio : Point Flottant

Seiya

Creative Direction : Victor Fromond
Production : Celine Benhamou, Stephanie Turan

Point Flottant Studio

3D Animations : Mattias Peresini, Rémi Loger
3D Modeling : Morgane Costantini, Mattias Peresini
Shading / Lighting / Compositing : Mattias Peresini

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Prada
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