Lantern of luck
Chinese New Year 2023

Lantern of luck

Director
:
Experience the luxurious and elegant world of Prada's Paradoxe perfume with our 3D animated film featuring stylized Prada triangle lanterns.
Luxury
January 2023

3D animated perfume bottle and stylized lanterns

For Prada's Chinese New Year 2023 campaign, we helped Seiya agency to create a short 3D film featuring the Paradoxe perfume bottle.
The agency presented us with a beautiful concept centered around a stylized representation of Chinese lanterns
Based on the iconic Prada triangle, the lanterns are made of thin slice of papers with beautiful red and gold materials.

Our team used Cinema 4D MoGraph features to model and animate the lanterns in a procedural way, using fields to assign colors to the slices of the lanterns. To create a sense of movement and depth, we animated the lanterns to appear as though they were gently lifted by the wind.

What we've done on this project
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Credits

Client : Prada
Agency : Seiya
Studio : Point Flottant

Seiya

Seiya Studio was responsible of the Art Direction & Storyboard

Point Flottant Studio

3D Animations : Mattias Peresini
3D Modeling : Morgane Costantini, Mattias Peresini
Shading / Lighting / Compositing : Mattias Peresini

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