Crema Nera Meta Eye

For the Armani Beauty Meta Eye campaign, we collaborated with Velvet to craft a series of CGI shots, seamlessly integrated into the agency’s final edits. Our goal was to bring the brand’s visuals to life while ensuring a consistent look across the campaign.

Custom Cells design

Based on Velvet's storyboard, we designed tailor-made peptides and molecular structures that aligned with the brand’s identity. Utilizing advanced lighting and shading techniques, we achieved a vivid, electric look and feel. The strong contrast between the dark background and the luminous green and white energy effects reinforced the campaign's premium essence.

Product Shots

The core visual concept revolved around dynamic and elegant lines of light. We used sharp light beams to accentuate the product, casting subtle reflections on its sleek, black surface while adding movement and sophistication to the scene.

Stylized Skin Slices

One of the more challenging shots in the project was the abstract representation of skin slices. Our goal was to illustrate the product’s effect on the skin while maintaining a cohesive aesthetic with the custom cells design. Using the same green electric energy, we depicted the energy propagating through the skin’s layers, revealing a smoothed and firmed texture.