Shangai Film Festival
3D Product Animations

Shangai Film Festival

We created two 3D animations for Dior on the occasion of the Shangai Film Festival. We made 3D replicas of the products and animated the light around them.
Luxury
March 2020

Under the spotlight

Inspired by the chase projectors used on stage, we created simple but effective animations to reveal the stars of the show: the Dior Red lipsticks. We created realistic 3D materials to reproduce the textures of lipsticks.

Solo

It Shades

What we've done on this project

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Direction

Our in-house Creative Director was in charge of directing the film, and define the rhythm of the project.

Point Flottant
Point Flottant

3D Modeling

For complex objects, ZBrush give us all the power and creative freedom we need to sculpt highly defined 3D models.

ZBrush
ZBrush

3D Animations

We can animate anything in 3D to give life to our projects : objects, cameras, characters, particles, lights, etc..

Cinema 4D
Cinema 4D

Shading

We created tailor-made textures and materials, using the latest Physically Based Rendering shaders techniques.

Arnold Renderer
Arnold Renderer

Rendering

We rendered this project on the fastest render farm, using hundred of servers to deliver in time.

Ranch Computing
Ranch Computing

Compositing

We used a 32bpc nodal compositing workflow, with the latest industry standards : OCIO, ACES & Cryptomatte

Nuke
Nuke

Production

Our producer was in charge of managing the project, passing client feedbacks to our creative team.

Point Flottant
Point Flottant

Delivery

We delivered all the files necessary for the exploitation, in the various ratios and codecs needed by the client.

Point Flottant
Point Flottant

Credits

Client : Parfum Christian Dior
Studio : Point Flottant

Parfum Christian Dior

Creative Direction : Aurelie Pyvka
Art Direction / Storyboard : Lisa Bouvard
Production : Aline Micheli

Point Flottant Studio

Creative Direction : Mattias Peresini
3D Animations : Mattias Peresini
3D Modeling : Jerome Levilly
Shading / Lighting : Mattias Peresini
Compositing : Mattias Peresini

More projects we made for

Parfums Christian Dior

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