Chinese New Year 2020
3D Motion Design

Dior Chinese New Year 2020

We created 3D animations for Dior showcasing their iconinc perfumes for the 2020 Chinese New Year campaign.
Luxury
January 2020

3D Product film for CNY 2020

For their 2020 Chinese New Year campaign, Dior Parfums created an elegant visual style based on golden particles and ribbons. We were in charge of creating the 3D digital film and animations for CNY 2020, with seamless transitions between the different products showcased in the film.

We recreated multiple Dior products in 3D, like their iconic perfurme bottles, luxury care products or their lipsticks. We used Zbrush to improve the 3D models, and add hand-crafted details that improved the visual fidelity of our renders.

3D Loop Animations

We created different loop animations that were used as GIFs on the Dior social medias accounts. Using the same visual style as the one develloped for the film, we played with their boxes, makeup bag and golden particles.

Lipstick box 3D Loop

CNY Gift Boxes 3D Loop

What we've done on this project

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Direction

Our in-house Creative Director was in charge of directing the film, and define the rhythm of the project.

Point Flottant
Point Flottant

3D Modeling

For complex objects, ZBrush give us all the power and creative freedom we need to sculpt highly defined 3D models.

ZBrush
ZBrush

3D Animations

We can animate anything in 3D to give life to our projects : objects, cameras, characters, particles, lights, etc..

Cinema 4D
Cinema 4D

3D Simulations

We used X-Particles in Cinema 4D to create complex 3D particles simulations and animations.

X-Particles
X-Particles

Shading

We created tailor-made textures and materials, using the latest Physically Based Rendering shaders techniques.

Arnold Renderer
Arnold Renderer

Rendering

We rendered this project on the fastest render farm, using hundred of servers to deliver in time.

Ranch Computing
Ranch Computing

Compositing

Using 32bpc multi-layer OpenEXR workflow, After Effects allowed us to composite our 3D passes and add creative effects.

After Effects
After Effects

Delivery

We delivered all the files necessary for the exploitation, in the various ratios and codecs needed by the client.

Point Flottant
Point Flottant

Credits

Client : Dior Parfums
Studio : Point Flottant

Dior Parfums

Creative Direction : Aurelie Pyvka
Art Direction / Storyboard : Lisa Bouvard
Production : Aline Micheli

Point Flottant Studio

Creative Direction : Mattias Peresini
3D Animations : Rémi Loger, Mattias Peresini
3D Modeling : Jerome Levilly
Shading / Lighting : Mattias Peresini, Rémi Loger
Compositing : Mattias Peresini

More projects we made for

Parfums Christian Dior

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If you need awesome 3D animations and Motion Design, we can help you.