Dior Chinese New Year 2020

3D Product film for CNY 2020

For their 2020 Chinese New Year campaign, Dior Parfums created an elegant visual style based on golden particles and ribbons. We were in charge of creating the 3D digital film and animations for CNY 2020, with seamless transitions between the different products showcased in the film.

We recreated multiple Dior products in 3D, like their iconic perfurme bottles, luxury care products or their lipsticks. We used Zbrush to improve the 3D models, and add hand-crafted details that improved the visual fidelity of our renders.

3D Loop Animations

We created different loop animations that were used as GIFs on the Dior social medias accounts. Using the same visual style as the one develloped for the film, we played with their boxes, makeup bag and golden particles.

Lipstick box 3D Loop

CNY Gift Boxes 3D Loop