TMall Launch
3D Product Animations

Dior TMall Launch

We worked with Dior to help them create 3D animations for their launch on TMall in China.
May 2020

Digital 3D film for the launch of Dior on Tmall

To communicate on their launch on the big chinese e-commerce website, Dior asked us to create a full 3D animation showcasing their iconic fragrances and cosmetic products.
The result is a magical journey from Dior famous avenue de Montaigne building in Paris to the Shangai skyline. We follow a magical silver star throught the different products, leaving a trail of magical 3D particles behind.
As the star approach the products, they start to levitate before falling back to their gift boxes.

We recreated each product in 3D, with a lot of care regarding the 3D materials to get a photo-realistic look.

3D animations loops

We created a few loopable animations derivated from the main film, in the same universe. 

Capsule 01

A magical 3D loop showcasing the most iconic perfumes of Dior: J'adore, Miss Dior and Sauvage. The silver star revolves around products endlessly, always moving up along the gift boxes moutain.

Capsule 02

The camera fly in a seamless loop around opened Dior gift boxes, revealing levitating products in a magical way.

Capsule 03

We created a continuous forward movement with the camera in an infinite stage, passing through levitating 3D Dior products.

3D Dior Facade modeling

We made several images for print and digital usage to accompagn the launch. We created a 3D version of the Christian Dior iconic facade and interior. 

Stylized 3D visual of the iconic Dior Facade avenue de Montaigne, with a magical lighting
What we've done on this project
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Our in-house Creative Director was in charge of directing the film, and define the rhythm of the project.

Point Flottant
Point Flottant
3D Modeling

For complex objects, ZBrush give us all the power and creative freedom we need to sculpt highly defined 3D models.

3D Animations

We can animate anything in 3D to give life to our projects : objects, cameras, characters, particles, lights, etc..

Cinema 4D
Cinema 4D

We created tailor-made textures and materials, using the latest Physically Based Rendering shaders techniques.

Arnold Renderer
Arnold Renderer

We rendered this project on the fastest render farm, using hundred of servers to deliver in time.

Ranch Computing
Ranch Computing

Using 32bpc multi-layer OpenEXR workflow, After Effects allowed us to composite our 3D passes and add creative effects.

After Effects
After Effects

Our producer was in charge of managing the project, passing client feedbacks to our creative team.

Point Flottant
Point Flottant

We delivered all the files necessary for the exploitation, in the various ratios and codecs needed by the client.

Point Flottant
Point Flottant

Client : Parfum Christian Dior
Studio : Point Flottant

Parfum Christian Dior

Creative Direction : Aurelie Pyvka
Art Direction / Storyboard : Edmond Luu
Production : Aline Micheli

Point Flottant Studio

Creative Direction : Mattias Peresini
3D Animations : Mattias Peresini, Rémi Loger
3D Modeling : Jerome Levilly
Shading / Lighting : Mattias Peresini, Rémi Loger, Jerome Levilly
Compositing : Mattias Peresini

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Parfums Christian Dior
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If you need awesome 3D animations and Motion Design, we can help you.