Dior TMall Launch

Digital 3D film for the launch of Dior on Tmall

To communicate on their launch on the big chinese e-commerce website, Dior asked us to create a full 3D animation showcasing their iconic fragrances and cosmetic products.
The result is a magical journey from Dior famous avenue de Montaigne building in Paris to the Shangai skyline. We follow a magical silver star throught the different products, leaving a trail of magical 3D particles behind.
As the star approach the products, they start to levitate before falling back to their gift boxes.

We recreated each product in 3D, with a lot of care regarding the 3D materials to get a photo-realistic look.

3D animations loops

We created a few loopable animations derivated from the main film, in the same universe. 

Capsule 01

A magical 3D loop showcasing the most iconic perfumes of Dior: J'adore, Miss Dior and Sauvage. The silver star revolves around products endlessly, always moving up along the gift boxes moutain.

Capsule 02

The camera fly in a seamless loop around opened Dior gift boxes, revealing levitating products in a magical way.

Capsule 03

We created a continuous forward movement with the camera in an infinite stage, passing through levitating 3D Dior products.

3D Dior Facade modeling

We made several images for print and digital usage to accompagn the launch. We created a 3D version of the Christian Dior iconic facade and interior.