Building on the beautiful illustration Lancôme made for their Chinese New Year 2024 campaign, Onirim came up with a great storyboard and concept from it.
We were excited to help them bring this project to life by creating the 3D animated film for the campaign.
Dragon animation
Although the initial dragon shots were brief, perfecting them presented a significant challenge.
Our primary task was to craft a graceful flight pattern for the dragon, aiming for a fluid, sinusoidal motion that conveyed a sense of natural movement. After numerous iterations and adjustments to our rigging setup, we successfully achieved this goal.
Additionally, every element of the 3D environment, from the mountains in the backdrop to the water and fog simulations, was meticulously designed to align with the vision of both the agency and the client.
FXs 3D Simulations
We utilized Houdini and Cinema 4D for the project's diverse fluid simulations, tackling both large-scale effects, like the dragon's impact on the lake, and small-scale phenomena, such as the product emerging from the water.
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