3D Film for the 2021 Chinese New Year creative campaign
For the 2021 CNY campaign, Dior developed a beautiful visual style based on painted flowers. They approached us to create animated content in 3D based on the same aesthetic, with growing flowers and plants around their products.
3D Procedural Floral growth system
We develloped custom tools in Houdini to generate our growing plants, branches and flowers.
We used L-system formulas to model procedurally our different 3D branches in order to grow them, while keeping a control over the Art Direction of the tree.
Using advanced Arnold render shading techniques, we created fully procedural shaders for our 3D flowers, allowing us to have totally unique design for each petal.
Playing with our growing 3D plants setup and the lighting, we created several 3D animated loop in the the same universe as the main film.