The videos were used in their new MAC Cosmetics' Innovation Lab: Queens Center.
3D Procedural Rig
We created a tailor-made 3D rig for the MAC Palette, allowing us to scale from the 2x to the 15x version, with fluid transitions and morphings.
![Close Up 3D render of cometics MAC products levitating](https://cdn.pointflottant.com/cdn-cgi/image/w=1400,quality=90,fit=scale-down,f=auto/6012ebd1fab7e526b3447450/6012ebd1fab7e57cbc447b89_MAC_MYOP_16x9%20(00039).jpg)
![Close up shot of cosmetic powder materials in 3D](https://cdn.pointflottant.com/cdn-cgi/image/w=1400,quality=90,fit=scale-down,f=auto/6012ebd1fab7e526b3447450/6012ebd1fab7e58d5d447b3d_MAC_MYOP_16x9%20(00264).jpg)
![Levitating MAC palette cosmetic producs in 3D](https://cdn.pointflottant.com/cdn-cgi/image/w=1400,quality=90,fit=scale-down,f=auto/6012ebd1fab7e526b3447450/6012ebd1fab7e577c8447b8a_MAC_MYOP_16x9%20(00600).jpg)
The videos were used in their new MAC Cosmetics' Innovation Lab: Queens Center.
We created a tailor-made 3D rig for the MAC Palette, allowing us to scale from the 2x to the 15x version, with fluid transitions and morphings.
Client : MAC Cosmetics
Studio : Point Flottant
Creative Direction : Miquel Polidano
Art Direction : Julianna Le
Production : Caitlin Phillips, Kaplan, Pierre-Jean Riccini
Creative Direction : Mattias Peresini
Production : Chandra Lequindre
3D Animations : Mattias Peresini
3D Modeling : Mattias Peresini, Jerome Levilly
Shading / Lighting : Mattias Peresini, Jerome Levilly
If you need awesome 3D animations and Motion Design, we can help you.