3D Product Animations

My Original Palette

Director

We created two 3D motion design animations for MAC Cosmetics. The videos were used as playful explainer for the launch of their new customization services.

Cosmetic

September 2020

Selection of visuals from the project

The videos were used in their new MAC Cosmetics' Innovation Lab: Queens Center.

3D Procedural Rig

We created a tailor-made 3D rig for the MAC Palette, allowing us to scale from the 2x to the 15x version, with fluid transitions and morphings.

Close Up 3D render of cometics MAC products levitating

Close up shot of cosmetic powder materials in 3D

Levitating MAC palette cosmetic producs in 3D

What we've done on this project

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Direction

Our in-house Creative Director was in charge of directing the film, and define the rhythm of the project.

Point Flottant

3D Modeling

We create custom 3D modeling for each project. From scratch or based on provided files,we can create any object.

Cinema 4D

3D Animations

We can animate anything in 3D to give life to our projects : objects, cameras, characters, particles, lights, etc..

Cinema 4D

Shading

We created tailor-made textures and materials, using the latest Physically Based Rendering shaders techniques.

Arnold Renderer

Rendering

We rendered this project on the fastest render farm, using hundred of servers to deliver in time.

Ranch Computing

Compositing

We used a 32bpc nodal compositing workflow, with the latest industry standards : OCIO, ACES & Cryptomatte

Nuke

Production

Our producer was in charge of managing the project, passing client feedbacks to our creative team.

Point Flottant

Delivery

We delivered all the files necessary for the exploitation, in the various ratios and codecs needed by the client.

Point Flottant

Credits

Client : MAC Cosmetics
Studio : Point Flottant

MAC Cosmetics

Creative Direction : Miquel Polidano
Art Direction : Julianna Le
Production : Caitlin Phillips, Kaplan, Pierre-Jean Riccini
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Point Flottant Studio

Creative Direction : Mattias Peresini
Production : Chandra Lequindre
3D Animations : Mattias Peresini
3D Modeling : Mattias Peresini, Jerome Levilly
Shading / Lighting : Mattias Peresini, Jerome Levilly

More projects we made for

MAC Cosmectics

All works for this client

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