Premiere Concentre

We created a short 3D animation for Kérastase, featuring their new product, Première Concentré.

The goal was to produce several 3D shots highlighting the texture of the liquid interacting with the product in a playful way.

We used diffused direct lighting to emphasize the refraction of the fluid on the metallic parts of the product, creating subtle distortions on the label as the liquid moves and evolves in shape
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Visual Explorations

In the early stages of the project, we experimented with different methods for liquid interaction with the product.
In the video below, you can see various tests where we played with bubbles and fluids floating around the product.