Project Insight: The Elixir Ultime Reveal
Beginning in 2022 at the inception of the Elixir Ultime, Point Flottant was deeply involved in shaping this 3D reveal animation. Our team worked closely with Kérastase's marketing team, adapting our animations over the months to reflect ongoing refinements in the product's design and labeling, ensuring a seamless and up-to-date visual narrative throughout the project’s evolution.
Key Ingredient Visualization
The animation begins by spotlighting the Camellia, a pivotal ingredient in Elixir Ultime. Utilizing Houdini's procedural modeling capabilities, we crafted a highly detailed CGI flower. This technique allowed us to explore various shapes and sizes, tailoring the visuals to Kérastase's specifications.
CGI Flower Animations
Our team produced several key flower animations to enhance the storytelling:
- Explosive Bloom: An explosion of the flower sends petals drifting in slow motion, setting the stage for a stunning fluid simulation emanating from the flower's core.
- Reveal Mechanism: As petals unfold, they subtly unveil the Elixir Ultime bottle, integrating a gentle blossoming effect.
- Macro-Level Liquid Interactions: We simulated interactions between the product's oil and the Camellia at a macroscopic level, focusing on exquisite detail to enhance visual impact.
Product Highlight
Refillable Feature Showcase
The latter part of the film shifts focus to the product itself, particularly its new refillable design. We crafted a slow-motion explosion of the bottle, meticulously detailing each component from the inside out. Every shot of the product featured dynamic elements, such as continuously moving bubbles, to add a layer of realism and engage viewers.
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