Bouncy 3D animation for Kérastase
To unveil Kérastase’s new Glaze Drops, we created a short 3D animation set in a playful, tennis-inspired universe.
The scene features a pastel pink and blue tennis court, echoing the color palette of the Gloss Absolu product line.
At the heart of the concept is a custom-designed tennis ball, rendered in 3D with fluffy fabric textures and an engraved Kérastase “K” logo.
The animation opens on a geometric pile of tennis balls, which suddenly bounce to life, bursting across the court in dynamic motion to reveal the Glaze Drops bottle hidden within.
Fluid camera movements and bold pacing guide the viewer through the scene, echoing the product’s core benefit: delivering bouncy, glossy hair.
Custom 3D LED Display animation
Key product claims are displayed on a custom LED screen, an elegant nod to the scoreboards found courtside in real tennis matches.
