We created 3D lighting effects to reveal the different watch mechanisms, and animated the unique hand like a speedometer.
We recreated a 3D version of the unique Lamborghini One-Off, and played with light animations to reveal the supercar. We treated the watch's tourbillons as motor's pieces, and created 3D fire and smoke simulations.
To showcase the watch inspiration from the automotive world, we animated the mechanism like gears on a car.
We reused the graphic language of Pirelli with 3D simulated paint, to reinforce the idea of partnership between the two brands.