Our partners at Velvet Agency approached us to collaborate on creating animations and visuals for Carita's Biotech Gold campaign.
Working closely with the director Wilfried Martin and various agencies, we provided 3D animations and VFX to visually represent the stages of the Biotech Gold innovation process.
Our work focused on accurately bringing their concept to life through detailed visual effects and animations.
Biotech Gold Cell
For this project, we designed and animated a beautiful cell, tracking its journey from origin through various skin layers.
This 3D visualization, crafted in an abstract style, was tailored to match the client's aesthetic.
Golden Bubbles
While this shot is simple at its core, the use of golden lighting with high dynamic range and the refractions from multiple bubbles create a visually striking contrast.
Centrifuge
We employed 3D fluid simulations to craft an elegant golden liquid, abstractly illustrating the centrifuge process.
Face FXs
To create an elegant effect representing the action of the cream on the model face, we first had to create a digital 3D double.
This process entailed modeling a face to match the model's proportions, followed by employing rotomation techniques to synchronize the 3D face with the original movements. We could then explore a range of motion graphics effects tailored seamlessly to the face.
The Golden Odyssey
Below is the final film directed by Wilfied Martin for Carita, that features the few CGI shots that we created for this campaign.
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