Brand Animation
3D Motion Design

Cegid Brand Animation

We helped CEGID to create a playful animation, showcasing the key values of their brand through 3D motion design scenery.
Motion Design
October 2019

Motion Design Brand Manifesto for Cegid

We were approached by CEGID to create a 3D animation to illustrate their brand vision.
We worked with them to adapt their script for a motion film, and design a 3D style that fits their brand guidelines. 

We used a lot of different motion design techniques to transpose the different messages in motion.
Thanks to the advanced shading capabilities of Arnold render in Cinema 4D, we were able to generate fully procedural compositions for both the shapes and the colors, while keeping a complete control on the art direction. 

We used a 3D camera projection techniques to integrate titles and text inside our abstract 3D compositions. This allowed us to integrate a lot of 2D textual content inside the animations, while preserving a nice 3D integration with object masking and shadows on the titles.

Early Experiments

Some early tests of various 3D graphics composition, while we were researching different style for our motion design project. 

Colored 3D bars forming the number 30 with an isometric view
3D representation of a city composed of abstract and colored 3D cubes and grids.
Abstract and colored 3D cubes for a motion design film
Abstract background made of 3D fluids waves of various colors
Stylized 3D hot air balloons for motion design on a vivid orange background

What we've done on this project

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Creative Direction

Working closely with our client and their brand guidelines, we were charged to conceive the Art Direction of the project.

Point Flottant
Point Flottant

Direction

Our in-house Creative Director was in charge of directing the film, and define the rhythm of the project.

Point Flottant
Point Flottant

3D Modeling

We create custom 3D modeling for each project. From scratch or based on provided files,we can create any object.

Cinema 4D
Cinema 4D

3D Animations

We can animate anything in 3D to give life to our projects : objects, cameras, characters, particles, lights, etc..

Cinema 4D
Cinema 4D

3D Simulations

We used X-Particles in Cinema 4D to create complex 3D particles simulations and animations.

X-Particles
X-Particles

Shading

We created tailor-made textures and materials, using the latest Physically Based Rendering shaders techniques.

Arnold Renderer
Arnold Renderer

Rendering

We rendered this project on the fastest render farm, using hundred of servers to deliver in time.

Ranch Computing
Ranch Computing

Compositing

Using 32bpc multi-layer OpenEXR workflow, After Effects allowed us to composite our 3D passes and add creative effects.

After Effects
After Effects

Credits

Client : CEGID
Studio : Point Flottant
Voices : Sonacom
Music : Obny

Cegid

Production : Camille Lac, Valentine Bissuel

Point Flottant Studio

Creative & Art Direction : Mattias Peresini
3D Animations : Mattias Peresini, Rémi Loger
Shading, Lighting, Rendering : Mattias Peresini

More projects we made for

Cegid

All works for this client
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If you need awesome 3D animations and Motion Design, we can help you.