Motion Design Brand Manifesto for Cegid
We were approached by CEGID to create a 3D animation to illustrate their brand vision.
We worked with them to adapt their script for a motion film, and design a 3D style that fits their brand guidelines.
We used a lot of different motion design techniques to transpose the different messages in motion.
Thanks to the advanced shading capabilities of Arnold render in Cinema 4D, we were able to generate fully procedural compositions for both the shapes and the colors, while keeping a complete control on the art direction.
We used a 3D camera projection techniques to integrate titles and text inside our abstract 3D compositions. This allowed us to integrate a lot of 2D textual content inside the animations, while preserving a nice 3D integration with object masking and shadows on the titles.
Some early tests of various 3D graphics composition, while we were researching different style for our motion design project.