Summit Tutorials
3D smartwatch animations

Summit Tutorials

Director
:
Our creative studio crafted ten video tutorials for the Montblanc Summit 3. Utilizing motion design and 3D, we showcased the key functions of this smartwatch.
Watches
June 2022

Production of the tutorials

Montblanc approached us to produce 10 video tutorials to visually explain the different functions of their new Summit 3 smartwatch. Based on the provided scripts, we had to design and animate all the tutorials, from the 3D watch interactions to the motion design textual elements. 

Different but coherent title design for each tutorial

Versatile motion design system

We designed a motion design system that was used across 18min of animations. The typography layouts and text animations had to be versatile enough to adapt to all type of text lenghts and duration.
We try to find the good balance between readability, comphreension and appeal with smooth text animations between each sections.
All text animations were procedural, with a minimum set of keyframes, in order to iterate quickly with each client changes and adapt to new texts.

Example of the different layouts we designed and animated for the Summit tutorials

UV Mapping

While we were producing the tutorials, Montblanc design team was still working on the watch UI screen. We used UV maps in Nuke to composite seamlessly the screen animation on top of the 3D render, while keeping all glass reflections for realism. This allowed us to update the UI animations inside the screen at anytime, without doing new 3D renders. 

Mapping of the 2D UI animation inside the 3D render using the STMap node in Nuke

Reveal teaser

Before the launch of the watch, we created for Montblanc a short video to tease the new version of the smartwatch. We played with light and strong contrast to unveil the elegance of the watche's silhouette without fully expose it.

What we've done on this project
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2D Animation

To convoy our clients message, we use After Effects to create motion design and 2D animations of any style.

After Effects
After Effects
3D Animations

We can animate anything in 3D to give life to our projects : objects, cameras, characters, particles, lights, etc..

Cinema 4D
Cinema 4D
3D Modeling

We create custom 3D modeling for each project. From scratch or based on provided files,we can create any object.

Cinema 4D
Cinema 4D
Creative Direction

Working closely with our client and their brand guidelines, we were charged to conceive the Art Direction of the project.

Point Flottant
Point Flottant
Direction

Our in-house Creative Director was in charge of directing the film, and define the rhythm of the project.

Point Flottant
Point Flottant
Shading

We created tailor-made textures and materials, using the latest Physically Based Rendering shaders techniques.

Arnold Renderer
Arnold Renderer
Rendering

We rendered this project with our own EC2 instances on AWS, scaling to hundreds of servers to deliver in time.

Amazon Web Services
Amazon Web Services
Compositing

We used a 32bpc nodal compositing workflow, with the latest industry standards : OCIO, ACES & Cryptomatte

Nuke
Nuke
Credits

Client : Montblanc
Studio : Point Flottant

Montblanc

Project Direction : Dr. Felix Frank Obschonka
Project Management : Paula Gabinsky

Point Flottant

Creative Direction : Mattias Peresini
Production : Chandra Lequindre
3D Animations : Rémi Loger, Mattias Peresini, Samuel Fiser
2D Animations : Rémi Loger, Samuel Fiser
3D Modeling : Morgane Costantini, Samuel Fiser, Mattias Peresini
Shading / Lighting / Compositing : Mattias Peresini, Rémi Loger

More projects we made for
Montblanc
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If you need awesome 3D animations and Motion Design, we can help you.