Chinese New Year 2023
Watchface animations

Tambour Horizon CNY 2023

Collaborating with Louis Vuitton once again, we crafted 12 vibrant CNY watchface animations inspired by Chinese lanterns in 3D.
Motion Design
January 2023

Partnering with Louis Vuitton for the 2023 Chinese New Year watchface collection

For the fourth year in a row, we had the pleasure of collaborating with Louis Vuitton to create a stunning collection of 12 watchface animations for their 2023 Chinese New Year collection. After using the animal designs we created in 2020 for three years, the client wanted to explore a new style. They were inspired by the animal-shaped Chinese lanterns used in festivals, and challenged us to create 12 new animal designs that would reflect this style.

Designing and Animating the Animals

Our artist designed 12 unique and original animal characters in Photoshop, ensuring a coherent style between all of them.
We then created 3D models with handcrafted textures using Adobe Substance Painter, and rigged and animated the models in Maya, using hand-drawn storyboards as a reference.

Time display and LED integrations

We creatively displayed the time in each animation by placing it in between the animal and the background to give a sense of depth.
We exported all the animations in multiple layers, giving the developers the ability to integrate the dynamic time in-between the animal and the background.

In addition, we created the animations to drive the custom LED animations around the watch display, ensuring each animal's movements and colors were perfectly matched.

The 12 animals used in context in the watchfaces on the Tambour Horizon 3, with synced LED animations.
What we've done on this project
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Art Direction

Working closely with the client's Creative Director, we were in charge of defining the look and design of the film.

Point Flottant
Point Flottant

Our in-house Creative Director was in charge of directing the film, and define the rhythm of the project.

Point Flottant
Point Flottant
3D Modeling

For complex objects, ZBrush give us all the power and creative freedom we need to sculpt highly defined 3D models.

3D Rigging

Using Maya advanced rigging tools, we created bones and controllers on our characters in order to animate them.

3D Animations

We used Maya and its powerful animation tools to animate the characters on this project.


We created tailor-made textures and materials, using the latest Physically Based Rendering shaders techniques.

Arnold Renderer
Arnold Renderer

We brought this project to life using our own render farm, featuring 50 servers specifically optimized for fast 3D rendering.

Point Flottant
Point Flottant

We used a 32bpc nodal compositing workflow, with the latest industry standards : OCIO, ACES & Cryptomatte


Client : Louis Vuitton
Concept : Bressan Design Studio
Development : Sfeir
Design & Animation : Point Flottant

Louis Vuitton

Production : Gaspard Florentz, Hugo Charles

Bressan Design Studio

Concept Direction: Daniel Lazzari


Production : Vathenbala Balasubramaniam

Point Flottant Studio

Creative Direction / Direction : Mattias Peresini
Character Design : Jing Qian
Storyboards : Mattias Peresini, Samuel Fiser
3D modeling : Jing Qian, Samuel Fiser, Valère Courteille
3D Animations : Julien Loth, Pushpendra Sharma, Jing Qian
Rigging : Pauline Colin, Clara Fillon, Pushpendra Sharma
Texuring : Valère Courteille
Shading / Lighting : Mattias Peresini
Rendering / Compositing : Mattias Peresini

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Louis Vuitton
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