Long-Term Collaboration with Louis Vuitton
Since 2019, we have had the privilege of animating watch faces for Louis Vuitton’s Tambour Horizon connected smartwatches, from the first version to the Light Up edition in 2023.
Collaborating directly with Louis Vuitton and Bressan Design Studio—who designed the watch faces—we have created dozens of animations over the years.
Each project challenged us to bring static designs to life with bespoke animation principles that align with Louis Vuitton’s vision of luxury and innovation.
Crafting Dynamic Watch face Animations
For the Light Up Edition, our task extended beyond screen animations. We designed animations that synchronized seamlessly with the LED lights embedded around the watch bezel.
To ensure precise implementation, we delivered the LED animations in a specific developer-friendly format, enabling easy integration by the development team. This attention to technical detail ensured that every visual element, from screen graphics to LEDs, worked harmoniously.
Delivering Modular and Dynamic Assets
One of the key challenges of the project was delivering animations in layered formats to support dynamic variations. The watch face designs required the time display to integrate between animation layers, making it essential to carefully separate elements based on their Z positions on the screen.
In addition to the layers, we provided masking assets, enabling dynamic recoloring of animations. This allowed users to customize their experience by selecting gradient colors, generating unique color variations that maintained the luxury brand’s aesthetic standards.
Canvas
The latest Canvas watch face adds depth and motion with parallax and spinning effects, activated by user interaction. By refining the pattern over several iterations, we created a dynamic and engaging experience.
LV24
The new LV24 watch face features time zone flags and indicators animated in a 3D tunnel, creating a striking perspective effect. Colors and LED lights adapt dynamically to user preferences.
Digital
For the updated Digital watch faces, we transformed Louis Vuitton’s monogram icons into glowing neon lines with 3D depth. Four unique animations highlight each monogram shape for a clean, modern look.
Vivienne
The Vivienne watch face brings Louis Vuitton’s mascot to life with playful animations triggered by user touches. Layers and masks allow developers to customize colors dynamically, enhancing personalization.
Chinese New Year
Building on the success of the watch face designs and animations for CNY 2020 and 2021, we explored a new shading technique for the animals in 2022. By developing an advanced translucent material, we created captivating effects with light emanating from within the animals.
