For the Armani Beauty Crema Nera campaign, we collaborated with Velvet to create a series of CGI shots that were integrated into the final edits produced by the agency.
The goal was to produce animated versions of visuals originally shot by the brand, ensuring consistency across the campaign assets.
Fluid and Powder Simulations
We developed various simulations, including detailed grain effects and powder with embedded rock fragments.
Product Interactions
To add depth and realism, we created subtle interactions between the product, fluid, and powder elements. These dynamic visuals contributed to the luxurious and polished look of the campaign imagery.
Product and Brush Modeling
Our team crafted photorealistic 3D models of the Crema Nera product and the accompanying kabuki brush. These were meticulously designed to match the lighting style achieved in Armani's photoshoot, capturing the brand’s aesthetic.
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