Hyper Festive
3D skincare products

Hyper Festive

Director
:
Series of 3D animations for the SKII Hyperfestive campaign, showcasing limited edition SKII FTE bottles with a unique glowing effect.
Cosmetic
November 2022

SKII Hyperfestive Campaign 3D Animated Films

Our 3D animation studio recently worked with Leo Burnett and Prodigious for the SKII Hyperfestive campaign. We created several films showcasing limited edition SKII FTE bottles, which feature a unique glowing effect in vivid red and green colors.
We used advanced 3D lighting techniques that highlight the product's unique appearance. We were in charge of the editing, and had a to find the good balance between the celebrities shots and the CGI product animations.

LCD Films

We delivered films optimized for both in-store displays and social media platforms. For the SKII stores, we delivered several versions of the films, in a wide variety of formats to adapt to all the screen combinations.
In total, we delivered 98 different master files for this project, including all different ratios and layouts.

Research and Development

In the early stage of the project, we did a lot of experimations with lights and animations. Below is little montage featuring some of these first tests. 

Social Media adaptations

Prodigious and Leo Burnett tasked us to bring the Hyper Festive campaign alive through 6 unique social media animations. We faced a challenge in integrating an array of endscreen packshots, with every product layout varying based on where they would be featured - all while ensuring consistency across different aspect ratios.

We had to create different endscreen layout depending on the market

What we've done on this project
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Direction

Our in-house Creative Director was in charge of directing the film, and define the rhythm of the project.

Point Flottant
Point Flottant
3D Modeling

We create custom 3D modeling for each project. From scratch or based on provided files,we can create any object.

Cinema 4D
Cinema 4D
3D Animations

We can animate anything in 3D to give life to our projects : objects, cameras, characters, particles, lights, etc..

Cinema 4D
Cinema 4D
Editing

We were in charge of the editing on this project, setting the rhythm of the film based on the director vision.

Premiere Pro
Premiere Pro
Shading

We created tailor-made textures and materials, using the latest Physically Based Rendering shaders techniques.

Arnold Renderer
Arnold Renderer
Compositing

We used a 32bpc nodal compositing workflow, with the latest industry standards : OCIO, ACES & Cryptomatte

Nuke
Nuke
Rendering

We rendered this project with our own EC2 instances on AWS, scaling to hundreds of servers to deliver in time.

Amazon Web Services
Amazon Web Services
Delivery

We delivered all the files necessary for the exploitation, in the various ratios and codecs needed by the client.

Point Flottant
Point Flottant
Credits

Client: SKII
Agency: Leo Burnett Singapore
Production : Prodigious Singapore
Studio: Point Flottant

Leo Burnett

Creative Director: Sylvie Kinn
Art Director: Nicolas Damiens
Project management: Devika Darmin, Yanna Vasquez, Gene Lee, Yi Ning Ng

Prodigious

Production : Jeigh Santarina

Point Flottant Studio

Direction & Editing: Mattias Peresini
Production : Sharlene Thiakarajah
3D & 2D Animations : Mattias Peresini
3D Modeling : Morgane Costantini, Mattias Peresini
Shading / Lighting / Compositing : Mattias Peresini

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SKII
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If you need awesome 3D animations and Motion Design, we can help you.