SKII Hyperfestive Campaign 3D Animated Films
Our 3D animation studio recently worked with Leo Burnett and Prodigious for the SKII Hyperfestive campaign. We created several films showcasing limited edition SKII FTE bottles, which feature a unique glowing effect in vivid red and green colors.
We used advanced 3D lighting techniques that highlight the product's unique appearance. We were in charge of the editing, and had a to find the good balance between the celebrities shots and the CGI product animations.
We delivered films optimized for both in-store displays and social media platforms. For the SKII stores, we delivered several versions of the films, in a wide variety of formats to adapt to all the screen combinations.
In total, we delivered 98 different master files for this project, including all different ratios and layouts.
Research and Development
In the early stage of the project, we did a lot of experimations with lights and animations. Below is little montage featuring some of these first tests.
Social Media adaptations
Prodigious and Leo Burnett tasked us to bring the Hyper Festive campaign alive through 6 unique social media animations. We faced a challenge in integrating an array of endscreen packshots, with every product layout varying based on where they would be featured - all while ensuring consistency across different aspect ratios.
We had to create different endscreen layout depending on the market