Chinese New Year 2023
SKII x White Rabbit

Chinese New Year 2023

In collaboration with Leo Burnett, we brought the SKII x White Rabbit limited edition bottle to life in a cute 3D film.
January 2023

For Chinese New Year, SKII collaborated with the famous candy brand White Rabbit to create a limited edition bottle design. To promote this exciting partnership, our team was approached by Leo Burnett and Prodigious to create a 3D animation that would showcase the collaboration and delight audiences in SKII stores around the world.

Key Shots and Challenges

In the film, we follow the blue rabbit as it jumps onto the FTE classic bottle and transforms it into the limited-edition White Rabbit design.
One of the key challenges was seamlessly transitioning between the rabbit on the bottle label and our animated rabbit, as it was the key shot of the film.

We had to ensure that the rabbit's movements were fluid and engaging, making the interactions between the 2D and 3D elements as seamless as possible.

Technical Aspects and Deliverables

To ensure that the animation would be suitable for a variety of screens and in-store setups, we delivered many versions of the animations. This includes horizontal and vertical versions as well as specific layouts for 2, 3, or 4 screens combined that required an extra-wide layout.
We also had to create large renders, 150x150cm in 300dpi, for print usages in the SKII stores.

3x screens ultra-wide renders

Thanks to our collaboration with Leo Burnett and Prodigious, we were able to create a playful and engaging 3D animation that showcased the exciting partnership between SKII and White Rabbit for Chinese New Year. With our seamless blending of 2D and 3D techniques and our careful attention to detail, we were able to deliver a premium and visually stunning experience for SKII's global audience.

Social Media Versions

Based on the visual elements developed for the main film, we created two other films for SKII x White Rabbit. These animations were made specifically for social media, leveraging the vertical format.

What we've done on this project
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Our in-house Creative Director was in charge of directing the film, and define the rhythm of the project.

Point Flottant
Point Flottant
2D Animation

We use Adobe Animate to create traditionnal 2D animations, drawing our illustrations frame by frame.

3D Animations

We can animate anything in 3D to give life to our projects : objects, cameras, characters, particles, lights, etc..

Cinema 4D
Cinema 4D
3D Modeling

We create custom 3D modeling for each project. From scratch or based on provided files,we can create any object.

Cinema 4D
Cinema 4D

We created tailor-made textures and materials, using the latest Physically Based Rendering shaders techniques.

Arnold Renderer
Arnold Renderer

We rendered this project with our own EC2 instances on AWS, scaling to hundreds of servers to deliver in time.

Amazon Web Services
Amazon Web Services

We used a 32bpc nodal compositing workflow, with the latest industry standards : OCIO, ACES & Cryptomatte


We delivered all the files necessary for the exploitation, in the various ratios and codecs needed by the client.

Point Flottant
Point Flottant

Client: SKII
Agency: Leo Burnett Singapore
Production : Prodigious Singapore
Studio: Point Flottant

Leo Burnett

Creative Director: Sylvie Kinn
Art Director and Storyboard : Nicolas Damiens
Project management : Devika Darmin, Yanna Vasquez


Production : Daniel Ho

Point Flottant Studio

Direction: Mattias Peresini
Production : Sharlene Thiakarajah
2D Animations : Thomas Rietbergen
3D Animations : Mattias Peresini
3D Modeling : Morgane Costantini, Mattias Peresini
Shading / Lighting / Compositing : Mattias Peresini

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