Luminor Marina Carbotech Straps

We worked with Panerai to create a short 3D animation featuring their latest straps for their new Luminor Carbotech watch.
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July 2020

What we've done on this project

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Art Direction

Working closely with the client's Creative Director, we were in charge of defining the look and design of the film.

Point Flottant
Point Flottant

Direction

Our in-house Creative Director was in charge of directing the film, and define the rhythm of the project.

Point Flottant
Point Flottant

3D Modeling

For complex objects, ZBrush give us all the power and creative freedom we need to sculpt highly defined 3D models.

ZBrush
ZBrush

3D Animations

We can animate anything in 3D to give life to our projects : objects, cameras, characters, particles, lights, etc..

Cinema 4D
Cinema 4D

Shading

We created tailor-made textures and materials, using the latest Physically Based Rendering shaders techniques.

Arnold Renderer
Arnold Renderer

Rendering

We rendered this project on the fastest render farm, using hundred of servers to deliver in time.

Ranch Computing
Ranch Computing

Compositing

We used a 32bpc nodal compositing workflow, with the latest industry standards : OCIO, ACES & Cryptomatte

Nuke
Nuke

Delivery

We delivered all the files necessary for the exploitation, in the various ratios and codecs needed by the client.

Point Flottant
Point Flottant

Credits

Client : Panerai
Studio : Point Flottant

Panerai

Creative Direction : Alvaro Maggini
Production : Frederico Mazzuccato

Point Flottant Studio

Creative Direction : Mattias Peresini
3D Animations : Mattias Peresini,
3D Modeling : Jerome Levilly
Shading : Mattias Peresini, Jerome Levilly
Lighting, Rendering, Compositing : Mattias Peresini

Collaborators
Additional 3D modeling: Pompidou

More projects we made for

Panerai

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