3D Motion Design

Nouvelle 208

Director

Client

Peugeot

Agency

BETC

Creation of a 3D animation to present the new Peugeot 208 2016 with luminous energy flux.

Automotive

July 2015

Selection of visuals from the project

Website video background

One of the biggest challenges was to use and stop on photos provided by the customer, with 3D transitions to go from photos to photos. We used the technique of camera mapping. We projected the photos on 3D geometries that we modeled to the nearest, in order to be able to make 3D movements inside the photos.

Initial Concepts

You will find below the initial concepts, where the luminous flux had a greater influence on the car.

3D luminous particles trails on top of a Peugeot 208

3D luminous particles trails flowing around a Peugeot 208

3D luminous particles trails flowing around a steering wheel with 3D hands

3D luminous particles trails flowing around a Peugeot 208 iCockpit

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Top view 3D renders

3D Motion Design animation of a car parking

Camera Mapping and 3D modeling from photos

3D camera mapping of the Peugeot 208 interior in Cinema 4D

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What we've done on this project

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Art Direction

Working closely with the client's Creative Director, we were in charge of defining the look and design of the film.

Point Flottant

Direction

Our in-house Creative Director was in charge of directing the film, and define the rhythm of the project.

Point Flottant

3D Modeling

We create custom 3D modeling for each project. From scratch or based on provided files,we can create any object.

Cinema 4D

3D Animations

We can animate anything in 3D to give life to our projects : objects, cameras, characters, particles, lights, etc..

Cinema 4D

3D Simulations

We used X-Particles in Cinema 4D to create complex 3D particles simulations and animations.

X-Particles

Shading

We created tailor-made textures and materials, using the latest Physically Based Rendering shaders techniques.

Arnold Renderer

Compositing

Using 32bpc multi-layer OpenEXR workflow, After Effects allowed us to composite our 3D passes and add creative effects.

After Effects

Delivery

We delivered all the files necessary for the exploitation, in the various ratios and codecs needed by the client.

Point Flottant

Credits

Client : Peugeot
Agency : BETC Digital
Studio : Point Flottant

BETC Digital

Creative Directon : Christophe Clapier
Art Direction : Vincent Blachere

Point Flottant Studio

Art Direction : Mattias Peresini
‍3D Design and Animation : Mattias Peresini
3D Modeling : Donald Simonet
3D Camera Mapping : Donald Simonet, Mattias Peresini
Shading, Lighting and Compositing : Mattias Peresini

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