Nouvelle 208

Client

:

Peugeot

Agency

:

BETC

Creation of a 3D animation to present the new Peugeot 208 2016 with luminous energy flux.

Automotive

July 2015

Website video background

One of the biggest challenges was to use and stop on photos provided by the customer, with 3D transitions to go from photos to photos. We used the technique of camera mapping. We projected the photos on 3D geometries that we modeled to the nearest, in order to be able to make 3D movements inside the photos.

Initial Concepts

You will find below the initial concepts, where the luminous flux had a greater influence on the car.

Top view 3D renders

Camera Mapping and 3D modeling from photos

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What we've done on this project

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Credits

Client : Peugeot
Agency : BETC Digital
Studio : Point Flottant

BETC Digital

Creative Directon : Christophe Clapier
Art Direction : Vincent Blachere

Point Flottant Studio

Art Direction : Mattias Peresini
‍3D Design and Animation : Mattias Peresini
3D Modeling : Donald Simonet
3D Camera Mapping : Donald Simonet, Mattias Peresini
Shading, Lighting and Compositing : Mattias Peresini

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