One of the biggest challenges was to use and stop on photos provided by the customer, with 3D transitions to go from photos to photos. We used the technique of camera mapping. We projected the photos on 3D geometries that we modeled to the nearest, in order to be able to make 3D movements inside the photos.
You will find below the initial concepts, where the luminous flux had a greater influence on the car.
Client : Peugeot
Agency : BETC Digital
Studio : Point Flottant
Creative Directon : Christophe Clapier
Art Direction : Vincent Blachere
Art Direction : Mattias Peresini
3D Design and Animation : Mattias Peresini
3D Modeling : Donald Simonet
3D Camera Mapping : Donald Simonet, Mattias Peresini
Shading, Lighting and Compositing : Mattias Peresini