We created two CGI animations for Lancôme's Idôle fragrance campaign, showcasing the unique features and ingredients of the products.
July 2022

Point Flottant was approached by Publicis Luxe and Prodigious to create two 3D animations for the launch of the new Lancôme Idole fragrance campaign. The challenge was to create faithful 3D replicas of the Idole fragrance products, while capturing their intricate glass treatment and unique finishing effects.

Creating the 3D Idole fragrances

Based on the photo shoot provided by the client, we created 3D models of the Lancôme Idole products to achieve accurate representations of the bottles. Each version of the fragrance had a specific look and feel, ranging from holographic and iridescent effects to subtle gradients and gold interiors.

Different render tests we made to find the good camera framings for the animations.

Animation 1 - Family

The first animation, "Family", features the four Idole fragrance products in an elegant and fluid movement that works in a perfect loop. The camera circles 360° around the products, while each fragrance bottle also rotates 360° on its own axis. This creates an immersive viewing experience that showcases both sides of each fragrance bottle.

Animation 2 - Nectar

The second animation, "Nectar", showcases the ingredients used in the new Idole fragrance edition. Popcorn and rose petals fly around the product, while vanilla beans appear behind it. This animation highlights the natural ingredients used in the fragrance, while incorporating playful elements that add to the overall aesthetic of the campaign.

What we've done on this project
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3D Modeling

For complex objects, ZBrush give us all the power and creative freedom we need to sculpt highly defined 3D models.

3D Animations

We can animate anything in 3D to give life to our projects : objects, cameras, characters, particles, lights, etc..

Cinema 4D
Cinema 4D
3D Simulations

We used X-Particles in Cinema 4D to create complex 3D particles simulations and animations.


We used a 32bpc nodal compositing workflow, with the latest industry standards : OCIO, ACES & Cryptomatte


Client: Lancôme
Agency: Publicis Luxe
Production : Prodigious
Studio: Point Flottant

Publicis Luxe

Art Director : Anne-Charlotte Pascal


Production : Charlotte Riquel, Jeanne Arcelin, Marc-Antoine Riou

Point Flottant Studio

Production : Chandra Lequindre
3D Animations : Mattias Peresini
3D Modeling : Morgane Costantini, Mattias Peresini
3D Simulations : Erwan Stephan, Jeremy Reveniaud
Shading / Lighting / Compositing : Mattias Peresini

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