Carrera Story VR Experience

We helped 909c to create an immersive Virtual Reality experience for their client Tag Heuer. The result is a 360° animation through the Carrera story, in 3D inside a VR headset.
Virtual Reality
January 2017

Making of

Here's a little behind the scene, showcasing the various stages of the project, from the initial conception at the 909c agency to the production at Mattrunks Studio. 

The  360° video will be released on various platforms (Oculus store, Youtube, Facebook, etc..). 
You can experience it right now in some Tag Heuer retail store (like the Opera store in Paris.) or on Tag Heuer events.

What we've done on this project

Discover our services
No items found.


Client : Tag Heuer
Agency : 909C
Studio : Point Flottant

Sound Design : Mooders
Makers : Les Ateliers Seewhy
Mobile app : DV Mobile


Production : Xavier BK
Concept : Baptiste Essig, Christophe Decouland
Project Management : Romain Pomel
Creative Direction : Christophe Decouland

Point Flottant Studio

Direction & Art Direction : Mattias Peresini
Storyboarding : Thomas Charier, Mattias Peresini
3D Animations : Mattias Peresini, Donald Simonet
3D Modeling : Donald Simonet, Thomas Charier
Shading : Mattias Peresini, Thomas Charier
Lighting, Compositing : Mattias Peresini
Scripts & Plugins development : Donald Simonet

More projects we made for

Tag Heuer

All works for this client

Want to see more?

Discover all our projects

Want to work with us ?

If you need awesome 3D animations and Motion Design, we can help you.