Carrera Story
Virtual Reality 3D Animation

Carrera Story VR Experience

We helped 909c to create an immersive Virtual Reality experience for their client Tag Heuer. The result is a 360° animation through the Carrera story, in 3D inside a VR headset.
Virtual Reality
January 2017

Making of

Here's a little behind the scene, showcasing the various stages of the project, from the initial conception at the 909c agency to the production at Mattrunks Studio. 

The  360° video will be released on various platforms (Oculus store, Youtube, Facebook, etc..). 
You can experience it right now in some Tag Heuer retail store (like the Opera store in Paris.) or on Tag Heuer events.

What we've done on this project
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Art Direction

Working closely with the client's Creative Director, we were in charge of defining the look and design of the film.

Point Flottant
Point Flottant

Our in-house Creative Director was in charge of directing the film, and define the rhythm of the project.

Point Flottant
Point Flottant
3D Modeling

For complex objects, ZBrush give us all the power and creative freedom we need to sculpt highly defined 3D models.

3D Animations

We can animate anything in 3D to give life to our projects : objects, cameras, characters, particles, lights, etc..

Cinema 4D
Cinema 4D

We created tailor-made textures and materials, using the latest Physically Based Rendering shaders techniques.

Arnold Renderer
Arnold Renderer

We rendered this project on the fastest render farm, using hundred of servers to deliver in time.

Ranch Computing
Ranch Computing

Using 32bpc multi-layer OpenEXR workflow, After Effects allowed us to composite our 3D passes and add creative effects.

After Effects
After Effects

We delivered all the files necessary for the exploitation, in the various ratios and codecs needed by the client.

Point Flottant
Point Flottant

Client : Tag Heuer
Agency : 909C
Studio : Point Flottant

Sound Design : Mooders
Makers : Les Ateliers Seewhy
Mobile app : DV Mobile


Production : Xavier BK
Concept : Baptiste Essig, Christophe Decouland
Project Management : Romain Pomel
Creative Direction : Christophe Decouland

Point Flottant Studio

Direction & Art Direction : Mattias Peresini
Storyboarding : Thomas Charier, Mattias Peresini
3D Animations : Mattias Peresini, Donald Simonet
3D Modeling : Donald Simonet, Thomas Charier
Shading : Mattias Peresini, Thomas Charier
Lighting, Compositing : Mattias Peresini
Scripts & Plugins development : Donald Simonet

More projects we made for
Tag Heuer
All works for this client
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If you need awesome 3D animations and Motion Design, we can help you.