3D Watch Animation


We worked with Vacheron Constantin to create a 3D animated film presenting their Overseas watches collection.
August 2017

A different strap for each situation

Our client wanted to showcase the ease of changing the straps of their watch, in a travel themed promotional film. We proposed different storyboards matching their vision, and we agreed to go with a single shot animation, with seamless 3D transitions. We used our skills in 3D animations to create elegant changes between the different straps.

3D sequence shot

We conveive our 3D film as a one-shot sequence, with the camera flying around the product and the scenes in one take. The result is a continuous camera movement around the product that evolves with the different environments.

3D Watch modeling

Based on the provided technical files, we used Zbrush to sculpt all the details that make a 3D render more realistic, like the little bevel imperfections on each edges.
We hand-crafted all the 3D materials and textures of the watch, to match the high level of details of the watch in its metal finitions.

3D watch render of the Vacheron Overseas with metal straps
3D render of the Vacheron Overseas watch in a CGI desert
3D render of the Vacheron Overseas watch on a CGI island
3D render of the Vacheron Overseas watch in  CGI moutains
3D render of the Vacheron Overseas watches

Storyboard Concepts

Using an hybrid mix of 3D and traditionnal 2D drawings, we created elegant frames to pitch our ideas through our storyboards. 

Illustration of the Vacheron Constantin watch in a desert environnement
Illustration of the Vacheron Constantin watch on an island
Illustration of the Vacheron Constantin watch in a mountain environnement
What we've done on this project
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Art Direction

Working closely with the client's Creative Director, we were in charge of defining the look and design of the film.

Point Flottant
Point Flottant

Our in-house Creative Director was in charge of directing the film, and define the rhythm of the project.

Point Flottant
Point Flottant

We created a storyboard to validate our vision for the different shots, giving our client a clear overview of the film.

3D Modeling

For complex objects, ZBrush give us all the power and creative freedom we need to sculpt highly defined 3D models.

3D Animations

We can animate anything in 3D to give life to our projects : objects, cameras, characters, particles, lights, etc..

Cinema 4D
Cinema 4D

We created tailor-made textures and materials, using the latest Physically Based Rendering shaders techniques.

Arnold Renderer
Arnold Renderer

We rendered this project on the fastest render farm, using hundred of servers to deliver in time.

Ranch Computing
Ranch Computing

Using 32bpc multi-layer OpenEXR workflow, After Effects allowed us to composite our 3D passes and add creative effects.

After Effects
After Effects

Client : Panerai
Studio : Point Flottant
Musique : Obny

Vacheron Constantin

Creative Direction : Alvaro Maggini

Point Flottant Studio

Creative Direction : Mattias Peresini
Storyboard : Mattias Peresini, Jerome Levilly
3D Animations : Mattias Peresini,
3D Modeling : Jerome Levilly, Mattias Peresini
3D Rigging : Jerome Levilly, Mattias Peresini
Shading : Mattias Peresini, Jerome Levilly
Lighting, Rendering, Compositing : Mattias Peresini

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Vacheron Constantin
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