Chérie Je T'aime
CG Product Photography

Chérie Je T'aime Visuals

Director
:
We created 3D visuals for the launch of the Kate Spade Chérie Je T'aime new fragrance.
Luxury
May 2024

Key Visuals

Two hero images were developed with a strong focus on lighting, balancing the softness of natural outdoor light with the polish of studio photography. This approach ensured a realistic look, showcasing the product with rich reflections and refined highlights typical of high-end fragrance campaigns.

Flexible layouts

To accommodate a wide range of media placements, all visuals were delivered in layered formats. This allowed for flexible adaptation across extreme horizontal and vertical ratios without compromising visual integrity or composition.

High Resolution Renders

All CGI assets were produced in ultra-high resolution to support both print and digital executions. We paid close attention to material fidelity and texture quality, ensuring sharp, detailed renders even at large scale.

End Tag morphing animation

We also developed a subtle yet elegant 3D animation for use as an end tag in video campaigns. Delivered with transparency, the animation reveals the fragrance bottle with dynamic movement and delicate touches, such as the animated charm, adding a final layer of brand storytelling.

What we've done on this project
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3D Modeling

We create custom 3D modeling for each project. From scratch or based on provided files,we can create any object.

Cinema 4D
Cinema 4D
Shading

We created tailor-made textures and materials, using the latest Physically Based Rendering shaders techniques.

Arnold Renderer
Arnold Renderer
Rendering

We brought this project to life using our own render farm, made of dozens of servers specifically optimized for fast 3D rendering.

Point Flottant
Point Flottant
Compositing

We used a 32bpc nodal compositing workflow, with the latest industry standards : OCIO, ACES & Cryptomatte

Nuke
Nuke
Credits

Client: Interparfums
Studio: Point Flottant

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Interparfums
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