Ultra Reveal
3D Motion Design

Puma Ultra 1.1 Reveal

We helped La Fourmi to create several 3D animations for their client Puma, for the launch of their new Ultra football shoe.
Motion Design
August 2020

We created different 3D animations for the agency La Fourmi, which integrated them into their commercial films with additional motion design. We were in charge of creating a 3D version of the Puma shoe, in order to animate it and showcase its different key attributes. 

Speed

We used a combination of 3D particles and smoke simulations in Houdini to emphasize the speed around the football shoe and its crampons.

Lightness

We animated the yarn of the shoe's body to illustrate its lightness. Thanks to a full procedural setup of the threads in Houdini, we were able to create various playful 3D animations. 

Grip Control

We modeled a puma soccer ball from provided reference photographs. We then animated the contact interaction between the ball and the shoe, using 3D animations and motion design techniques to showcase the grip control technology around the shoe.

3D renders of the shoe

Here are some hi-res render of the shoe from different angles. We used advanced shading techniques to create convincing 3D plastic materials, that react to light in a photo-realistic way.

Photo-realistic 3D render of the Puma Ultra sole with vibrant orange plastic material
3D render of the Puma Ultra sole with realistic plastic materials

Procedural 3D fabric

Each strands of the shoe's fabric was made of dozens of individual filaments. Using Houdini's advanced procedural modeling capabilities, we generated hundreds of thousands of threads to recompose the pattern of the shoe. It allowed us to keep a complete control to animate the yarns. 

Close-up 3D render of the fabric of the Puma Ultra soccer shoe
Early experiment with the 3D threads animation in Houdini
Early experiment with the 3D threads animation

What we've done on this project

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Art Direction

Working closely with the client's Creative Director, we were in charge of defining the look and design of the film.

Point Flottant
Point Flottant

3D Modeling

Thanks to the nodal based workflow of Houdini, we were able to generate 3D geometries fully procedurally.

Houdini
Houdini

3D Simulations

Houdini allowed us to create complex particles and fluid simulations, using a node based procedural workflow.

Houdini
Houdini

3D Animations

We can animate anything in 3D to give life to our projects : objects, cameras, characters, particles, lights, etc..

Cinema 4D
Cinema 4D

Shading

We created tailor-made textures and materials, using the latest Physically Based Rendering shaders techniques.

Arnold Renderer
Arnold Renderer

Rendering

We rendered this project on the fastest render farm, using hundred of servers to deliver in time.

Ranch Computing
Ranch Computing

Compositing

We used a 32bpc nodal compositing workflow, with the latest industry standards : OCIO, ACES & Cryptomatte

Nuke
Nuke

Delivery

We delivered all the files necessary for the exploitation, in the various ratios and codecs needed by the client.

Point Flottant
Point Flottant

Credits

Client : PUMA
Agency : La Fourmi
Studio : Point Flottant

La Fourmi

Creative Direction : Xavier Yonter
Art Direction : Khammy Vilaysing
Production : Marvyn Lépine, Louis  Pierre-Adolphe

Point Flottant Studio

Creative Direction : Mattias Peresini
Production : Chandra Lequindre
3D Animations : Mattias Peresini, Boris Cohen Tanugi
3D FXs Simulations : Boris Cohen Tanugi
3D Modeling : Jerome Levilly
Shading / Lighting : Mattias Peresini, Boris Cohen Tanugi, Jerome Levilly
Compositing : Mattias Peresini

More projects we made for

Puma

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