A poetic odyssey through abstract 3D architectural designs
We Make Something imagined an "Out of the round" campaign for the Bulgari Octo watch. We helped them create a full 3D animation showcasing abstract architectural designs without any rounded shapes.
We started by designing various abstract and architectural 3D scenes, playing with simple shapes like cubes, rectangles and triangles. Even if we could only use straight lines, we ended up with a great variety of environments. We used different lighting techniques, playing with the breakthroughs of lights and shadows to obtain beautiful contrasts.
The composition of the music was an important part of the project, and was the result of many back and forths between the composer and our director, to obtain a perfect interaction between the animations and the sound.