Octo
We created a 3D motion design animation showcasing the essence of the new Bulgari Octo watch through abstract architectural designs.
Watches
June 2017

A poetic odyssey through abstract 3D architectural designs

We Make Something imagined an "Out of the round" campaign for the Bulgari Octo watch. We helped them create a full 3D animation showcasing abstract architectural designs without any rounded shapes. 

We started by designing various abstract and architectural 3D scenes, playing with simple shapes like cubes, rectangles and triangles. Even if we could only use straight lines, we ended up with a great variety of environments. We used different lighting techniques, playing with the breakthroughs of lights and shadows to obtain beautiful contrasts.

The composition of the music was an important part of the project, and was the result of many back and forths between the composer and our director, to obtain a perfect interaction between the animations and the sound.

Neon lights in an abstract 3D scene made of dark concrete cubes
Architectural 3D render of a geometric building with strong sunlight
Abstract 3D environment with geometric patterns and dark concrete materials
3D render of the Bulgari Octo watch in an abstract environment

What we've done on this project

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Art Direction

Working closely with the client's Creative Director, we were in charge of defining the look and design of the film.

Point Flottant
Point Flottant

Direction

Our in-house Creative Director was in charge of directing the film, and define the rhythm of the project.

Point Flottant
Point Flottant

3D Modeling

We create custom 3D modeling for each project. From scratch or based on provided files,we can create any object.

Cinema 4D
Cinema 4D

3D Animations

We can animate anything in 3D to give life to our projects : objects, cameras, characters, particles, lights, etc..

Cinema 4D
Cinema 4D

Shading

We created tailor-made textures and materials, using the latest Physically Based Rendering shaders techniques.

Arnold Renderer
Arnold Renderer

Rendering

We rendered this project on the fastest render farm, using hundred of servers to deliver in time.

Ranch Computing
Ranch Computing

Compositing

Using 32bpc multi-layer OpenEXR workflow, After Effects allowed us to composite our 3D passes and add creative effects.

After Effects
After Effects

Delivery

We delivered all the files necessary for the exploitation, in the various ratios and codecs needed by the client.

Point Flottant
Point Flottant

Credits

Client : Bulgari
Agency : We Make Something
Studio : Point Flottant
Music  : Obny

We Make Something

Concept & Creative Direction :
Jeremy Marzo, Jonathan Porteron

Point Flottant Studio

Direction & Creative Direction : Mattias Peresini
Art Direction : Thomas Charier, Jerome Levilly
Animations : Mattias Peresini, Thomas Charier
Modeling : Thomas Charier, Jerome Levilly, Mattias Peresini
Shading / Lighting : Mattias Peresini, Thomas Charier
Compositing : Mattias Peresini

More projects we made for

Bulgari

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