Masar
3D Architectural Animation

Masar

Director
:
We created a 3D animation with Immersive Garden for the Masar real estate project, showcasing its vision.
Motion Design
September 2023

Recreating a full city in 3D

When Immersive Garden asked us to work with them on the Masar project, we knew it would be a challenge: the goal was to produce a 3D animation for a vast real estate project, infusing it with motion design elements to stand out from traditional architectural visualizations.

Using visual references, we meticulously crafted the cityscape from scratch, creating over 20 unique building assets. These were carefully arranged into a layout of nearly 200 structures. We also integrated custom street elements unique to Masar and added thousands of trees and plants, enriching the city's vibrancy

Taylor made advanced OSL procedural shaders

PF Brick Shader

Using advanced capabilities offered by the OSL shading language, we developed custom shaders for this project. The first one was a versatile brick shader, allowing us to create all kind of brick-based materials.

Our setup can handle multiple type of brick layouts, with a procedural control of the color, dirt, joint style, and more parameters. But most importantly, it's main feature and goal was to create a seamless infinite tiling across any building, without a single pattern of repetition visible. Each brick is literally unique, and it allowed us to achieve a natural look without having to rely on any UV or texture maps, as it was generated procedurally by OSL.

General overview of our PF-Brick material asset in Cinema 4D with custom parameters exposed

We developed other custom in-house shader assets for this project, like PF-AO-Archviz and PF-RoundCorner-Archviz, that allow us to create dirt effect and damaged corner in real word scale, to quickly add architectural details on very simple geometry.

Parralax OSL Interiors

We enhanced the wParralax OSL shader with custom features tailored to our project, including adjustable room distribution and lighting ratios. This upgrade ensures our interiors look stunning in both day and night settings

We took a great care of the 3D trees and plants scattering in the environment, to match the project vision.
What we've done on this project
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Art Direction

Working closely with the client's Creative Director, we were in charge of defining the look and design of the film.

Point Flottant
Point Flottant
3D Modeling

We create custom 3D modeling for each project. From scratch or based on provided files,we can create any object.

Cinema 4D
Cinema 4D
Shading

We created tailor-made textures and materials, using the latest Physically Based Rendering shaders techniques.

Arnold Renderer
Arnold Renderer
3D Animations

We can animate anything in 3D to give life to our projects : objects, cameras, characters, particles, lights, etc..

Cinema 4D
Cinema 4D
Crowd Simulation

We used Anima to simulate a realistic crowd in 3D, with hundred of characters walking and interacting with the 3D environment.

Anima
Anima
Rendering

We rendered this project with our own EC2 instances on AWS, scaling to hundreds of servers to deliver in time.

Amazon Web Services
Amazon Web Services
Compositing

We used a 32bpc nodal compositing workflow, with the latest industry standards : OCIO, ACES & Cryptomatte

Nuke
Nuke
Delivery

We delivered all the files necessary for the exploitation, in the various ratios and codecs needed by the client.

Point Flottant
Point Flottant
Credits

Client : Masar
Agency : Immersive Garden
Studio : Point Flottant

Immersive Garden

Creative Direction : Dilshan Arukatti

Point Flottant Studio

Direction & Art Direction: Mattias Peresini
3D Animations: Mattias Peresini, Erwan Stephan
3D Modeling: Benjamin Harfenist, Erwan Stephan, Mattias Peresini, Jean-Baptiste Nicolas, Valère Courteille
Shading/Lighting : Mattias Peresini, Erwan Stephan
Compositing : Mattias Peresini

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Immersive Garden
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