3D Animations

Christmas 2016

Director

We helped BETC to create graphic assets and animations for the 2016 Christmas website of Louis Vuitton.Each scenes were recreated in 3D from still photographs.

Luxury

December 2016

Selection of visuals from the project

Graphic Assets for the website

We designed and created in 3D various mechanical elements, based on the references provided by BETC.
The challenge was to keep everything relatively "flat", as it needed to be integrated and animated live on the website, in code.

Cogs Design

We created dozens of 3D cogs, in order to mix them and obtain complex-looking mechanism.

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Asset preparation for web animation

Each elements were provided with various layers, so the web studio was able to animated them properly, even with lighting effects.

Greetings video

BETC asked us to declinate the Introduction video into a greetings video.
We designed various cards and adapted the mechanism accordingly.

What we've done on this project

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Art Direction

Working closely with the client's Creative Director, we were in charge of defining the look and design of the film.

Point Flottant

3D Modeling

We create custom 3D modeling for each project. From scratch or based on provided files,we can create any object.

Cinema 4D

3D Animations

We can animate anything in 3D to give life to our projects : objects, cameras, characters, particles, lights, etc..

Cinema 4D

Compositing

Using 32bpc multi-layer OpenEXR workflow, After Effects allowed us to composite our 3D passes and add creative effects.

After Effects

Credits

Client : Louis Vuitton
Agency : BETC
Studio : Point Flottant

BETC

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Creative Direction: Alexander Choat, Anne-Charlotte Pascal
Account Executive: Margot Philibert
Project Management: Angelique Chaulin, Valentine Sebaux
Production: Sandy Semelin, Blandine Vives

Point Flottant Studio

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Creative Direction: Mattias Peresini
Art Direction : Thomas Charier
3D Modelling / Mapping: Thomas Charier, Jerome Levilly
3D Animations : Thomas Charier
Shading / Lighting : Thomas Charier, Mattias Peresini
Compositing : Mattias Peresini

More projects we made for

Louis Vuitton

All works for this client