3D animation for Lancôme’s 2023 Double Eleven campaign, featuring a deconstructed Lancôme Ô split into floating pieces scattered in 3D space. The camera navigates through these fragments to reveal the product and the complete Ô shape using an anamorphosis effect.
This video is part of the Double Eleven 2023 project that we made for Lancôme. Access the case study to discover more images and videos, as well as the full credits.